To Increase Sales, You Need To Sell Them What They Want, Give Them What They Need. Thereâs an old saying that you should find a need, fill it, and youâll get wealthy.
Itâs not really true. You need to find a want and fill it. People donât always want what they need. They need to eat right, but they donât. They need to stop smoking, but they donât. They want to be more healthy. You want to sell them what they want, but give them what they need.
Your prospects and customers are people just like you and me and theyâre going to respond to messages similar to ones we might respond to. Theyâll get turned off by the same things and exaggerations that we do. Filling their needs and wants typically involves things that weâve talked about - convenient View the rest of this article
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