It is quite an achievement when a niche non-fiction book remains consistently at the top of the bestseller lists for a period spanning six months; an achievement that is all the more difficult to fathom when you consider that the subject matter has nothing to do with sex, drugs, rock and roll or the like; subject matter that might even be regarded as mundane in the extreme.
What is the secret?
o What drives a book with a commonplace topic to the top of the lists and keeps it there for months on end?
o What causes it to attract mass appeal within its prescribed niche?
It must be best of its kind but even that is not enough to create a No. 1 bestseller that stays the course.
You need more, much more, and it comes in the shap View the rest of this article
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