Let's continue to discuss the various marketing principles that are involved in "popcorn marketing":
2. Utilizing (and Creating) the Right 'Frame of Mind'
Having popcorn on it's own may not mean much to people, but having it while enjoying a movie is something entirely different. It's this 'frame of mind' that cinemas are taking advantage of by providing the popcorn when you really want it!
They're selling it when and where you're most ready to buy it. If they tried to sell you popcorn an hour before or after the movie screening, they would have a hard time convincing you to buy their over-priced popcorn. Similarly, if they tried to sell you the same over-priced popcorn on the side of the road, you'd probably laugh at them.
This is a very important co View the rest of this article
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