Direct Mail --- The Follow-up Sales Letter --- It's Critical!

Direct Mail --- The Follow-up Sales Letter

It's critical!

by Susanna K. Hutcheson

Everyone knows to send out the sales letter. Most everyone knows to put in a reply card for the convenience of the prospect. And just about everyone knows the importance of a brochure. But most business people forget the one piece of direct mail that can very often clinch a sale...the follow-up letter.

Let's go through the direct mail piece. You send the sales letter, a reply card and, hopefully, you wrap it all in a tastefully selected envelope that will get the letter opened.

You get some reply cards back in the mail. Great! Now you've got some real live prospects. So View the rest of this article