How to make your website an effective PR tool

Your web site is your online face to the world. It needs to be an effective internet marketing and PR tool that gets return on your investment and produces qualified leads that turn into customers. Statistics show that over 80% of websites are frustrating to use and that over 90% of corporate websites have technology on them that prevents them from being seen by search engines. Since the purpose of most websites is to communicate with your target audiences, produce business leads and/or sell them something - an idea, a product or a service - these are scary statistics! Bill Gates said that soon there will be only two kinds of businesses - those with an effective website and those with no business at all! Ther View the rest of this article